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The Navigator Group has five practice areas:
Full Service Marketing
Delivered as individual projects or combined into a seamless marketing campaign, we have a proven track record and a refreshing collaborative approach.
If we do not believe a service is right for you, we will explain why and a advise a more suitable alternative. We will assess your goals and objectives and offer creative ideas to achieve your desired end results.
Our portfolio of services includes:
- Marketing Strategy
- Marketing Analysis
- Brand Architecture, Identity and Development
- Corporate ID development
- Corporate Brand development
- Corporate Positioning
- Customer and Market Research
- Creative Design
- Copywriting
- Direct mail
- Copywriting
- List Development
- Literature
- Multi-media (audio/video/animation)
- Public relations
- Promotions
- Special events
- Reseller incentive programs
- Media
- Tele-marketing
- Web design / redesign / triage
Sales Development
Our sales practice has a single focus: improving the sales results and productivity of our clients. Many companies perceive the need to improve sales force effectiveness and efficiency, but are not sure how to accomplish it.
Sustained, long-term improvement of your sales results and productivity comes from a comprehensive approach that addresses each of these areas:
- Sales process
- Recruiting / Selection / Training
- Effective Communication skills
- Marketing / Sales Lead Management
- Procedures
- Success measures
- Compensation/Incentives
- Tools/Software
- Organization design
The Navigator Sales Practice Team has over 50 years experience and a successful track record of helping companies meet and exceed their sales goals. Using state-of-the-art assessment tools and benchmarking industry "Best Practices," we are confident we can help your company as well.
Business Development
As a business leader striving to build company value, the growth of revenue and the return-on-investment from business development expenditures are two critical areas to monitor. The challenge is to assess the entire landscape, and identify and enter the most fertile markets and/or channels.
Ask yourself, are your business development efforts paying off in a meaningful way that can be translated to increased company value Do you have the right strategic partners that enhance the value and consumer/customer acceptance of your products Could you be doing more?
Using a variety of tools, our Business Development practice will help you assess the landscape, determine the most promising opportunities, build a plan to go after the selected opportunity targets, align resources, and measure your results.
Technology
We provide technology solutions to clients with existing technical challenges. We evaluate your current situation and propose the most cost effective solution that will meet the required objective. In addition to implementing a solution we can also look at methods to reduce costs and increase revenue through productivity gains.
Our practice addresses the following areas:
Our creativity and knowledge assist clients without existing technology through the process of determining the best technological solution. This would be performed through a typical system or software development life cycle methodology. Financially, we can conduct a step-by-step method of estimating the cost versus anticipated cost reductions and revenue gains, in order to derive the expected return on investment.
We can perform a Technology Cost Review to identify your current technology costs. Afterward, we will propose a plan to list cost reduction and process improvement actions.
Interim Management
Our interim management solutions provide immediate staffing of critical senior management needs, which reduces lead time in implementing initiatives. We can adapt our services to the situation at hand, providing the best solution possible dependent on factors affecting the organization and time constraints. Using Navigator's portable executives, clients can expand or contract their management teams as they implement projects and manage rapid change. You can do this without adding permanent staff, which helps you contain costs.
